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Influencer Marketing Strategy (2nd Edition) by Gordon Glenister | Modern Guide to Internet Advertising, New Media, and Workplace Dynamics
R 2,916.00
Master the evolving world of digital influence with “Influencer Marketing Strategy – 2nd Edition” by Gordon Glenister. This updated guide explores how brands, creators, and marketers can thrive in the age of social media, online communities, and modern workplace shifts. Packed with insights on content trends, influencer partnerships, ethics, metrics, and the impact of new media, this edition helps you build effective campaigns that truly convert.
Whether you’re a business owner, marketer, content creator, or student, this book breaks down today’s advertising landscape with clear strategies you can apply immediately.
Key Features:
- Latest 2nd Edition: Updated with new case studies, digital trends, and industry insights.
- Influencer Marketing Framework: Learn how to identify, collaborate with, and measure effective creators.
- Covers New Media & Workplace Dynamics: Understand how social platforms shape branding and team operations.
- Actionable Strategies: Includes practical tips for campaign planning, budgeting, KPIs, and audience engagement.
- Essential for Modern Marketers: Perfect for entrepreneurs, marketing students, digital strategists, and online business owners.